Should You Use AI to Write Your Website Content?

We are always telling our clients that they need to add content consistently to their website, but we know that coming up with ideas and actually writing it can be a massive pain in the butt.

If you're anything like me, you sit down with the best intentions and a lovely strong coffee but that blank screen with the blinking cursor just taunts you.

Do you start with “Welcome to our website”? FYI the answer is always NO!

Do you try to sound professional? Quirky? Will anyone even read this anyway?

This is where so many of us turn to AI. If you've never tried it then I encourage you to give it a go as tools like ChatGPT can churn out content in seconds.

Sound like a dream? Well… sort of.

Much like any tool there are pros and cons of using AI to create content for your website. So I'm going to share how to use it well – because slapping unedited AI copy straight onto your website is a recipe for disaster.

The Pros: Why AI Can Be Bloody Brilliant

1. It’s fast. Really fast. You can give AI a basic prompt like “write a blog post about why SEO matters” and boom – you’ve got a full article in seconds. It’s a massive time-saver, especially if you’re juggling everything else in your business.

   
   

2. It can help you sound more professional (or more casual, or friendly...) AI can match tone pretty well if you give it the right direction. Want something punchy? Soothing? Super polished? It can usually give you a decent first go.
   

3. It’s a brilliant brainstorming buddy Struggling to come up with blog titles, FAQs, product descriptions, or even just what to say on your About page? AI can generate loads of ideas to stop you staring at a blank screen for hours.
   

4. It’s cheap (or free) Compared to hiring a copywriter or content strategist, using AI can be incredibly affordable – especially if you’re just getting started.

The Cons: WHY AI Isn’t a Magic Wand

1. It sounds like everyone else Without giving it the right prompts and information, AI writes in a single generic tone that lacks personality or in the voice that you use for your brand.
   

2. Sometimes it talks complete bollocks Let me make this clear: AI doesn’t know stuff. It just predicts words and paragraphs based on patterns. So it might give you “facts” that aren’t actually true, or confidently spout utter nonsense. It's up to you to always check what it says is not only true, but is what YOU would say!
   

3. Everyone else is using it too If you simply copy and paste AI content onto your website without editing, your stuff will end up sounding like everyone else’s. And that’s not how you stand out or get found for original ideas!
   

4. Google can smell the laziness Now, Google doesn’t automatically punish AI-generated content but it does reward stuff that’s helpful, unique, and created with expertise. Lazy, cookie-cutter text just won’t cut it.
   

   
   

The Biggest Pitfall: Hitting “Copy + Paste” and Calling It a Day

Here’s where most people mess it up: they ask AI to “write a service page for a plumbing business in Kent” – and then just whack that straight on their website. Job done, right?

NOPE.

That’s how you end up with content that says things like:

That could be literally any plumber’s website in the UK. No one’s hiring you after reading that. It’s bland, it’s beige, it’s invisible.

Your content should reflect you – your brand, your values, your way of speaking. AI can get you started, but it can’t replace your voice unless you teach it how.

So… Should You Use AI to Write Content?

Absolutely! But not on autopilot.

AI is best used as your content sidekick – not your ghostwriter.

Here’s how to make it work properly:

How to use AI to Speed Up (Without Screwing Up)

1. Start with a strong prompt Don’t just say “write a blog about SEO”. Tell it your audience, tone of voice, and key message. For example: "Write a friendly, slightly non-technical blog post for small business owners in the UK, explaining what SEO is and why they should care and keep it around 700 words."
   

2. Fact-check EVERYTHING Especially if it includes stats, legal info, or niche industry stuff. AI can and will confidently lie to your face.
   

3. Use it for outlines and ideas Struggling to start a blog? Ask it for a bullet-point outline. Need FAQ ideas? Ask it to generate some. Use it like a brainstorming partner, not a finished product. This is exactly how we use AI at Web Goddess - it's a great tool but we still check things and flesh out ideas in our own style.
   

4. Train it on your brand voice If you use tools like ChatGPT regularly, you can give it samples of your existing content and say “write like this”. The more examples you feed it, the better it gets at mimicking your style. You can also ensure it writes in 'UK English' to avoid using 'z' in words (a dead giveaway that you've been using AI to write for you).
   

5. Always finish with a human check Before anything goes live, give it a read with your human eyeballs. Fix awkward phrasing. Inject your personality. Make sure it sounds like you, not a corporate robot from 2013.

So, what do we recommend?

AI is brilliant. It really is. It can make content creation faster, easier, and way less painful - and it can be a fun way to turn your team into the Muppets! But it’s not magic – and it definitely won’t make you stand out if you don’t tweak, check, and 'human-ify' what it gives you.

So go ahead – let the robots help. But use artificial intelligence intelligently. Don’t let it write your entire website while you’re off having a cuppa.

Your business and your clients deserve better than that!

Want help knowing what to post and where to start? Give us a shout. We’re really good at that.