Windmills Charity
CHARITY / NON-PROFIT
A brighter digital home for an incredible cause
The context
Windmills Charity needed a new website that better reflected the warmth, care and impact of the work they do with children and families.
Their existing website had become outdated and, importantly, the team didn’t have the access or control they needed to easily update the content themselves. They needed a modern, welcoming website that felt unmistakably Windmills, while making it much easier for people to understand their services, access support and get involved.
The challenge
The new website needed to do more than simply look better. It had to make important information clear, accessible and easy to manage.
Visitors needed to quickly understand what Windmills Charity offers, who they support and how to get help. The referral process also needed to be straightforward for professionals, schools and family members, while the team needed the flexibility to add new resources, events, opportunities and stories without relying on someone else to make changes.
At the same time, the website needed to capture the warmth and personality of the charity through its colourful and recognisable branding.
What we did
We designed and built a completely new website in Wix Studio, creating a bright, welcoming and easy-to-navigate digital home for the charity.
Windmills’ beautiful rainbow colours are woven throughout the design, alongside their recognisable windmill branding, which comes to life with subtle animations as visitors hover over elements of the site.
The new website includes:
A clear structure explaining the support Windmills offers and how families can access help
Impact statistics that highlight the difference the charity makes
A simple referral form for professionals, schools and family members
A blog featuring case studies, stories from children and families, and fundraising activities
CMS collections for Work With Us, Resources, Events and About Us, making future updates simple for the team
Flexible content management tools so new information can be added as the charity grows
Search engine optimisation built into the project from the beginning
Full on-page SEO optimisation completed before launch
Training for the Windmills team, giving them access, ownership and control of their new website
The result
The finished website is brighter, clearer and much easier to use.
Windmills now has a digital presence that reflects the compassion and positivity behind the charity, while clearly communicating what they do, the impact they have and how people can access their support.
Visitors can quickly find the information they need, make a referral, explore useful resources, read real stories about the families Windmills has helped and discover ways to support or get involved with the charity.
Just as importantly, the Windmills team now has full access and control of the website. With CMS-driven sections and a straightforward editing experience, they can confidently add new resources, events, opportunities, case studies and other content as and when they need to.
Why it worked
The website works because it combines personality with purpose.
The colourful branding and playful windmill animations give the site warmth and character, while a clearer structure makes it much easier for visitors to understand the charity and take the next step.
By building key areas of the website using Wix Studio’s CMS, we also made sure the site wasn’t just easy to use for visitors, but easy for the Windmills team to manage too.
With SEO considered from the very beginning and the team empowered to keep the website up to date, Windmills now has a beautiful, flexible digital platform that can continue to grow alongside the charity.
