Emily Mac Maternal Wellbeing

Emily Mac Maternal Wellbeing provides compassionate, practical support to women throughout pregnancy, birth and early motherhood.

Emily had been carefully refining her voice, messaging and visual brand, and she wanted a website that properly reflected the calm, knowledgeable and reassuring experience she provides to her clients.

She had originally created her own website using Wix Editor, which had given the business a useful starting point. As her services and brand developed, however, it was time for a more professional website that felt clearer, more considered and ready for the next stage of the business.

Moving from Wix Editor to Wix Studio

We rebuilt the website in Wix Studio, giving us greater control over the design, layout and responsive experience across desktop, tablet and mobile.

We worked closely with Emily to weave her established branding throughout the site, using the colours, imagery, typography and messaging consistently to create a digital home that feels calm, personal and professional.

The new design allows Emily’s personality and expertise to come through without overwhelming visitors with too much information.

Creating a clearer journey

Maternal wellbeing is a sensitive and personal subject, so it was important that the website felt easy to explore.

We reorganised and simplified the content, making it clearer who Emily supports, how she can help and what each of her services involves. Visitors can now move naturally through the website, learn more about Emily and take the next step when they feel ready.

Clear calls to action link directly to Calendly, allowing potential clients to book an initial introductory call without unnecessary back-and-forth.

Growing Emily’s email community

We also created a pop-up offering Emily’s free guide in exchange for an email address.

This was connected to an automated email journey, allowing subscribers to receive the guide immediately while helping Emily grow and nurture her mailing list behind the scenes.

It gives visitors something genuinely useful while creating an ongoing connection with people who may need Emily’s support now or in the future.

Sharing useful resources

The new articles area gives Emily a dedicated space to publish helpful, reassuring resources about pregnancy, postnatal wellbeing and the transition into motherhood.

Alongside supporting visitors, this gives the website room to grow and allows Emily to regularly share her knowledge, experience and approach.

Making it easier to get in touch

We created a clearer contact page with a straightforward enquiry form, direct contact details and an additional link to book an introductory call.

The form gathers the information Emily needs while remaining approachable and easy for potential clients to complete.

A calm and confident result

The finished website feels much more aligned with Emily’s refined brand and voice.

It is calm without feeling clinical, professional without feeling corporate and informative without becoming overwhelming. Most importantly, it gives visitors a clear and reassuring path from discovering Emily’s work to making contact and finding the right support.