Why Choose Wix for Your Business Website?

A No-Nonsense Guide to the Platform's Best Features

As a Wix Legend Partner who's helped countless businesses (including our own) create their perfect online presence, we're often asked, "Why Wix?" 

Today, we're pulling back the curtain to share exactly why we recommend Wix to our service-based business clients, and why it might be the perfect choice for your website too.

The Short Answer: Wix combines professional-grade features with user-friendly design tools, making it an excellent choice for businesses who want a powerful website without the technical headaches. But let's look into why we think Wix stands out in the crowded website builder market.

1. Unmatched Design Flexibility

Remember when website builders gave you a template and basically said, "take it or leave it"? Wix throws that limitation out the window. With over 900 customizable templates, you're never stuck with a one-size-fits-all solution.

But here's what really matters:

• True Drag-and-Drop Freedom: Unlike other platforms that limit where you can place elements, Wix gives you pixel-perfect control. Want that button exactly 15 pixels to the left? You got it.
  

• Mobile Optimisation Built-In: Every template automatically adjusts for mobile viewing, and you can fine-tune the mobile display separately from the desktop version. And with Wix Studio, you can design for as many breakpoints as required for even greater responsivity across devices.
  

• Design Consistency Tools: The Wix Editor includes features like global colour schemes and typography settings, ensuring your brand looks professional across every page.

2. Business Tools That Actually Make Sense

A pretty website is great, but functionality is what drives business success. Wix includes business tools that would cost a small fortune if purchased separately:

Built-in SEO Tools:

• Custom meta descriptions and titles

• Automatic sitemap generation

• Mobile optimisation

• Schema markup support

• Google Search Console integration

Marketing Features:

• Email marketing capabilities

• Social media integration

• Blog platform

• Newsletter signup forms

• Customer reviews and testimonials

Business Management:

• Booking systems

• Customer relationship management

• Invoice generation

• Payment processing

• Inventory management (for e-commerce)

3. Security That Lets You Sleep at Night

Website security isn't the most exciting topic, but it's crucial for business success. Wix provides enterprise-grade security features:

• SSL certification included (that's the padlock symbol that shows your site is secure)

• 99.99% uptime guarantee

• Regular backups

• DDoS protection

• 24/7 security monitoring

4. Support When You Need It

One of the biggest advantages of choosing Wix is the comprehensive support system:

• 24/7 customer support

• Extensive knowledge base

• Video tutorials

• Active community forums

• Professional partner network (like us!)

5. Cost-Effective Solutions

Let's talk about everyone's favourite topic: money. Wix offers various pricing tiers to suit different business needs, but here's what makes it particularly cost-effective:

• No hidden development costs

• Built-in hosting included

• Free SSL certificate

• Regular platform updates at no extra cost

• No need for multiple plugin subscriptions

6. Search Engine Friendly

As SEO specialists, we particularly appreciate Wix's built-in SEO features:

• Custom URL structures

• Automatic sitemap generation

• Mobile-first indexing support

• Built-in analytics tools

• SEO Toolkit for finding and fixing errors

7. Scalability for Growing Businesses

Your website should grow with your business, and Wix makes this seamless:

• Easy addition of new pages and sections

• Bandwidth that scales with your traffic

• Integration with third-party tools

• Multiple staff member access levels

• Business feature upgrades as needed

8. E-commerce Capabilities

While we primarily work with service-based businesses, it's worth noting that Wix's e-commerce features are robust:

• Multiple payment gateway options

• Product management tools

• Order tracking

• Shipping integration

• Tax calculation tools

9. Regular Platform Updates

One often-overlooked advantage of Wix is its commitment to constant improvement with no need to purchase add-ons or plugins:

• Regular feature updates

• Security patches

• New template additions

• Enhanced business tools

• Improved performance optimisations

10. Real-World Impact

From our experience working with clients, we've seen businesses achieve remarkable results with Wix websites:

• Improved conversion rates

• Higher search engine rankings

• Increased customer engagement

• Better mobile user experience

• Reduced maintenance costs

Common Concerns Addressed

Let's address some common concerns we hear about Wix:

"Is it professional enough for my business?"

Absolutely. Many successful businesses, including large corporations, use Wix for their websites. The platform's professional features and design capabilities can create websites that rival custom-built solutions.

“I’ve heard Wix SEO isn’t great – is that true?”

Wix has improved its SEO offering and it is now equal to the plugins offered for WordPress in terms of functionality. In fact, John Muellern Google’s senior search analyst, on the topic of Wix SEO: “Wix is fine for SEO. A few years back it was pretty bad in terms of SEO, but they’ve made fantastic progress, and are now a fine platform for businesses. The reputation from back then lingers on, but don’t be swayed by it.”

"What about site speed?"

Wix has made significant improvements in site speed optimisation. With proper image optimisation and content management, Wix websites can achieve excellent loading times.

"Can I switch hosting providers?"

While Wix is a closed ecosystem, this actually benefits most businesses by providing a more stable, secure environment. The included hosting is robust and reliable. Everything is included in one invoice with Wix so all of your backups, updates and hosting is included – you never have to think about doing any of it manually.

Making the Right Choice

Choosing a website platform is a significant decision for any business. While Wix isn't the only option available, its combination of features, ease of use, and professional capabilities makes it an excellent choice for service-based businesses.

As a Wix Legend Partner, we've seen firsthand how the platform can transform businesses' online presence. Whether you're starting fresh or considering a website rescue, Wix provides the tools and flexibility needed to create a professional, effective website.

Ready to Explore Wix for Your Business? If you're considering a new website or looking to improve your existing one, we'd love to chat about how Wix could work for your specific needs. Book a free 15-minute Discovery Call with us to discuss your project and see if we're a good fit to help bring your vision to life.

Remember, the best website platform is the one that meets your specific needs while providing room for growth. From our experience, Wix ticks these boxes for many businesses, offering a perfect balance of functionality, professionalism, and ease of use.

We’ve built our Web Goddess home on Wix and look forward to sharing the advantages of this platform with you too.