How to write awesome website content that people want to read

Your website isn’t just a pretty online business card. If your content isn’t pulling its weight, it doesn’t matter how flash your design is people will click away FAST.

We all know that our attention spans have dramatically declined over the past few decades. Oh look, a squirrel…. We’re easily distracted!

So, how do you write website content that actually does the job? Here’s our Web Goddess guide to great content, and there’s a downloadable checklist for you at the end of the post too – just to keep your attention.

5 steps to awesome content

1. Know who you’re talking to (and don’t waffle)

Before you type a single word, get clear on your ideal client. Not just their age and job title – you’ve got to go deeper, like what keeps them up at night? What are they googling in a panic? What do they actually want from you?

Once you know that, you can write like you’re talking to them - not the entire internet. Niching is really important, but we’ll save that one for another day…

2. Make it scannable, for f*ck’s sake

No one is reading your website like it’s a novel. They’re skimming (remember that squirrel?).

So help them out:

• Use short paragraphs

• Add subheadings that tell a story

• Use bullet points for key info (like this)

• Chuck in some bold text for impact

Big walls of text are for books, not business websites. Oh, and make sure it’s optimised for mobile because most of your visitors are going to check you out on their phones – so text that’s too small or difficult to read will just have them swiping off to find someone else.

3. Focus on benefits, not just features

Your service might include “60-minute strategy calls and a custom PDF”, but guess what? No one cares unless you tell them why that matters.

Tell them what it does for them. Will it save them time? Get them more clients? Help them sleep at night knowing someone else is handling the tech shit? (Hint : that’s what we do)

Paint the picture. Make it feel like a no-brainer.

4. Tell people what to do next

You’d be surprised how many websites forget this bit. Every page should have a clear call to action, something that nudges people towards working with you, not just admiring your words from afar.

Examples:

• Ready to sort your website? Book a free chat

• Download our free guide

• Check out my services

Don’t leave them hanging. People are lazy. Make it easy.

5. Don’t forget Google

Yes, we’re writing for humans first but Google still matters.

Use the phrases your ideal clients are actually searching for (aka keywords), especially in:

• Your page titles and meta descriptions

• Headings (H1s, H2s etc.)

• The first few sentences of your copy

Just don’t go stuffing the page with weird keyword salad. Nobody wants that and it can make your website less desirable to search engines in the process.

Bonus: Make it sound like you

There’s no point sounding like a corporate robot if you’re a friendly, fun small business. Use your real voice. Swear if that’s your style. Crack a joke. Show a bit of personality.

People buy from people - not brands that sound like they’re powered by AI.

Oh, and if you’re worried about turning people off by sounding like yourself? I think that’s great that you’ve found out straight away that you’re not going to be the right fit for them – you don’t want that 6 months into a contract!

Need our help?

If you’ve just realised your content’s not converting because it’s super beige, or if you’re ready to get it sorted properly, book a discovery call and we’ll tell you exactly what’s working and what’s not.

Or, why not download our Awesome Website Content Checklist (add to post) to help you get started.

TL;DR: Good website content is clear, client-focused, benefit-packed, easy to scan, and tells people what to do next. Make it human. Make it helpful. And most of all - make it work.

Don’t know what TL;DR is? It stands for “Too Long; Didn't Read” – but in the case of blog posts, length isn’t such a bad thing!