It’s been almost 5 years since I first posted about SEO (search engine optimisation) and gave you 5 Simple Steps to Improve your SEO. In that time, not surprisingly, things in the SEO world have moved on as technology has improved and the number of websites has increased exponentially. And along with it comes an explosion of SEO myths.
But what hasn’t changed is the constant diatribe of some so-called experts who want to keep the whole SEO world shrouded in mystery and would prefer to talk down to their clients and treat them like children, rather than actually explaining what SEO is and how THEY can make changes to improve their website ranking on search engines.
Note: when I refer to so-called experts I am NOT referring to the real experts like Neil Patel who will gladly share resources online for all of us. I mean the thankfully small group of business owners who scare their clients into buying packages they don’t need so that when those customers come to me they are wary of SEO and feel that it is beyond them.
So, I wanted to bust some SEO myths once and for all so that you can take control of your online empire and feel empowered to manage your SEO with an understanding of it rather than a fear of it.
Here are my Top 5:
Myth #1 – SEO is hard
Listen, everything is hard when you don’t understand it or have no knowledge of how it works – and SEO is no different. If you are willing to dedicate some time learning what it is (and what it isn’t) and implementing even the simplest of steps, then it is just like anything else.
Don’t be put off by someone spouting technobabble at you – the key here is your ATTITUDE not your APTITUDE, as Marie Forleo so eloquently puts it…
Myth #2 – It costs thousands of pounds
Yes, you can spend lots of cash on the premium SEO plans – but that’s the same with any service. However, you don’t NEED to spend thousands of pounds on your SEO to see results.
Learn some of the basics (like those 5 steps I talked about earlier) or get an SEO Review done and get on and do the work yourself. There are also plenty of free SEO tools online that you can use to perform a basic check of your site and go from there. My favourite is Neil Patel’s UberSuggest, but there are plenty of others.
Myth #3 – The free tools are crap
I’ve heard this one before and straight to my face – by someone trying to sell me a super expensive SEO package! Funny that…
Trust me, if you took action on all of the advice from the free tools your site would be performing better and that’s what this is all about.
Myth #4 – Focus on SEO above all else
Really? Yup. Heard this one recently too. Whilst I argue that SEO is important, trust me, if your website content, message and other business skills aren’t up to scratch, all the SEO in the world isn’t going to bring you clients (or keep them).
Do what you can when you can and make sure you are putting as much effort into building professional relationships with people as you are into your SEO. In my own business, 90% of my clients come from recommendation and networking and only 10% as cold enquiries straight through my website. So, making sure that I am showing up in person (or on Zoom as it is these days) as well as online is really important.
Myth #5 – SEO is a one time deal
Nope. SEO is not a one time thing. You can’t just add keywords to your site and then leave it forevermore. As with all technology, the online world is moving at supersonic speed, and SEO requires your regular attention. Every time you create a new page or write a blog post you need to have SEO at the forefront of your efforts.
But that doesn’t mean it will take hours of work. It just means that you need to think about your message and take the time to ensure the key points associated with SEO are addressed – such as keyphrases, metadata and structure. After all, why go to all the trouble of writing something if it’s just going to disappear into the internet void. You want people to read it right?
So, there you have it, 5 SEO Myths well and truly busted. My advice is if you are interested and have the time then give it a try. Run your website through a free SEO tool and find out what needs to be improved and read up on SEO and become engaged in the success of your own website.
And if you need a hand, then give me a shout. Translating technobabble and empowering my clients to shine online is what I do.