Sorry, I hate to burst your online bubble, but there is no magic bullet for improving your website SEO and getting you to the top spot on Google. There is no ‘trade secret’ and no way of paying someone to simply bump you up there in one day, or even one month.
Whilst I have not doubt that spending £500+ a month on an SEO service will see you rank higher and may even lead to some extra business (let’s hope it does), most small businesses simply don’t have that cash to throw at SEO. And even if you do pay for that service, do you actually know what your money is being spent on? I’m guessing the sales pitch was all a little vague…
How do I know that? Well, because I get pitched to all the time and so do my clients. No wonder it’s confusing.
You see, SEO is a really hot buzz word in the world of websites and online sales and ‘Experts’ are popping up all over the place. Why? Because everyone wants to be seen – why else would you have a website – and everyone has heard that SEO is the only way to go about it.
In a recent post I busted 5 SEO Myths and upset some of these ‘Experts’ charging HUGE amounts for SEO services in the process. I also took some of their prospective clients. Sorry, not sorry…
That’s all well and good you say, so what am I meant to do instead?
What’s the solution?
You need to get your business name out there and let people know what you do, but here’s the thing:
“Google only loves you when everyone else loves you first.” – Wendy Piersall
Well said Wendy. Getting your name out there (in terms of backlinks from other sites, on social media and within your physical networks) leads to more site visitors and that makes Google sit up and notice.
So here are 3 things you can do to improve your business:
1. HAVE A STRATEGY
If you aren’t clear and focused about what you offer, how is anyone going to buy into what you offer too?
Get clear on what it is that you are actually selling so that when visitors find your website they are compelled to buy from you.
It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
Spend time creating a kick-ass strategy that converts visitors into customers. Create offers, opt-ins and deals they can’t refuse. Allocate time and money to this rather than just SEO and you’ll see results that SEO alone can’t replicate.
2. TALK, TALK, TALK
Then, talk to anyone and everyone who will listen to what you have to say.
- Shout about what you do on social media
- Join an awesome business network and turn up regularly
- Share your expertise in online groups
- Write blog posts about what you know
- Do a great job for the customers you already have and ask for reviews
- Tell your friends about your business
If you’re not shouting about your business, then you can’t expect anyone else to. Get out there and get seen.
3. Measure your impact
Do you actually know how your website is already performing? If you don’t then how do you know if the money or time you are spending on SEO or promotion are actually working in the first place?
“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” – Stoney deGeyter
Get involved. Learn what your metrics are actually telling you and keep working on your site. You have to know what’s working and what’s not in terms of all aspects of your business and SEO is no different.
Remember, there is no magic bullet to SEO, but with some SMART goals and smart thinking you can have a successful business both online and offline.