I’m on social media almost daily and it works really well for my business, but my Number 1 pet hate is when people keep asking you to ‘just pop over and like my page’.
I can not be more straight forward than this:
PLEASE STOP ASKING FOR LIKES!!!
But why? Well, you may think that the more ‘Likes’ and followers you have then the better your business looks and performs on social media, but this isn’t actually the case.
In fact, having random people who have no interest in your business – like your Great Auntie Sheila who is just being polite – and members of groups who all say “follow me and I’ll follow you” can do more damage than good.
Here are 3 reasons why…
#1 They’re NOT Your Clients
Social media is all about connection. In terms of business, it’s about getting your message out to the right people – those who want to connect with you and what you do.
So, if the majority of your followers are simply there because you made a pinky promise to follow each other back to improve your ‘vanity metrics’ then the weight of their ‘Like’ really isn’t doing you any favours.
Are they actually engaging with your posts? Are they commenting and tagging you?
Web Goddess Tip: Focus on content for people who you want to become clients and follow those people you want to work with or buy from. This forms authentic relationships rather than ones built on fear of saying ‘no’.
#2 You WILL be Penalised
Platforms such as Facebook use algorithms to work out where, who and how often to show content in newsfeeds and these are based on a complex set of variables – including how RELEVANT the content is.
If you have thousands of followers who never interact with your content, you will be ranked lower (and appear less often) than pages with fewer followers who consistently get support from their fans.
Web Goddess Tip: Spend time cultivating a following of REAL customers rather than asking for random likes from people who will never buy what you are selling.
#2 It makes YOU look Desperate
Hey, I know that starting a business can be daunting and having your friends support you online is a lovely thing for them to do. But over time you want your family (remember Great Auntie Sheila?) replaced by REAL clients and people who are actually going to buy from you.
Constantly posting in groups asking for people to follow you just makes you look desperate. You need to be confident in what you are selling/making/doing and create social media content that shows that off to your best ability. That way people will follow you because they really want to, not because they are simply sick of you asking.
Web Goddess Tip: Have confidence in your business and what you provide. Let that shine through in all that you do online and you WILL create a following of people who want to invest in you and your business.
So, I implore you – please stop asking random strangers on the internet to follow you. It makes you sound desperate and will do your business more damage than good in the long run.
Instead, use your social media posts to inspire and provide value and trust that the right people will follow you – and you’ll create real connections that turn into real business.
PS: If you need any help with social media, the Web Goddess Academy is the place to be for no-nonsense advice and support when it comes to shining online. This is the sort of social media myth I love busting for my members.