As you’ve probably gathered, I love a good blog – both reading them and writing them (I do hope mine are considered this way). Learning new things and sharing what I know with others is just second nature to me and I’m far keener on reading than on watching something, so blogs are the perfect vehicle for me.
You’ve probably already heard advice about blogging and perhaps even considered it, but this isn’t often shared with much other information. So, are there any real benefits to writing a blog and what are they?
Here are my top 3 reasons why blogging should be part of your business strategy:
1. BLOGGING SHOWCASES YOUR EXPERTISE
Your website is a great place to share your knowledge and writing a blog allows you to categorise and share that information as a resource for clients to read at their leisure.
By giving your readers an understanding of what you know, it will help build your reputation as the go-to person for that topic. It means that you can also share your opinion on topics and lead potential clients to a solution that will benefit their specific requirements.
As you write more blog posts you will also build a library of content that you can share to social media again and again. This is called evergreen content and saves you a huge amount of time. Instead of constantly creating new content you can simply recycle and re-post an existing blog post on your social channels.
Which leads to the second reason to blog…
2. GIVES SOCIAL MEDIA A PURPOSE
So often I see small businesses spending all of their time sharing amazing content on social media with no clear link back to what they sell. All those likes are really wonderful but not only do you NOT own the platform so cannot control what happens to your social channels, you will also struggle to re-use that content again further down the line.
The purpose of social media is to share information and drive customers back to your website where they can engage with your content and then buy from you. Blogs are an efficient way of doing this (especially if your blog post then contains a call to action to make it easy to buy directly from the post).
Don’t fall into the trap of just posting on social for the sake of it – give people something to read and make sure that it’s on your website…
3. IT HELPS IMPROVE WEBSITE seo
SEO (search engine optimisation) is a way of driving traffic to your website organically. The more relevant content and keywords you have on your website, the better your website will rank on search engines such as Google and the higher you will be placed in the results.
Writing informative and educational blog posts that people read and engage with are a great way of ensuring that your site is always a place that people will return to learn more. The huge benefit of blog posts is that you can write them with this in mind and each and every one can be optimised to encourage more traffic.
Awesome isn’t it?!
Writing a blog has so many benefits for your business, but the top three of these are definitely the demonstration of your expertise, giving your social media posts a purpose and call to action and improving your website SEO.
So, what’s stopping you from writing a blog?
If you’re not sure where to start, then why not join us in the Web Goddess Academy where we look at the WHAT and HOW parts of blogging as well as the WHY.