I’ve been creating websites since 2003 and thankfully a lot has moved on since then. So it astonishes me that businesses are still creating websites (or having them built for them) with little thought about images and graphics. Simply relying on stock photography is not the solution.
So here are my 5 top tips to help you choose and display your website images:
1 Use your own photographs
I get it. We all have budgets to stick to and bespoke images may seem too expensive. But PLEASE invest some time and money in getting some professional photographs done for your website. For example, a photographer I know takes headshots of her clients as well as shots of their hands typing and writing, etc, to use on their websites. So even though there are the standard ‘hand’ shots that appear on other sites, they are HER hands and HER stationery. Now that’s got to be better, doesn’t it?
2 Use photos that match your Brand
One of my friends had some headshots taken once and although the photos were good, they didn’t represent her or her business at all. To be honest she looked like a real estate agent instead of a life coach whose speciality is ‘Walk and Talk’ sessions in the great British countryside. Spend some time researching photographers, look at their work and decide which one suits YOUR style. You’ll be glad you did. Oh, and her photos now look AWESOME because she teamed up with another photographer who really captured her personality.
3 Keep images consistent
The current design trend is for ‘flat’ websites and images are a huge part of that look. The term refers to how images sit on the page; minimising the use of features such as drop shadows. I recently saw a website with images looking like they had been taped to the page. Very retro and not at all in keeping with their business. However, if you do use an effect for your images – use it across the site.
4 Resize your images properly
Take the time to learn how to add images to your site without distorting them and make sure they look great on any device. Your web designer should be able to do this for you and if they can’t, I would be asking some pretty serious questions! You can also use a program such as Canva to keep all of your images consistent and to brand them with your logo and colours.
5 Pay someone who does it for a living
Now I love a bit of amateur photography but I am no Annie Leibovitz. So I too will be using a photographer for my new headshots. Although I have warned her that if she takes photos of me under a tree I will shoot her! Spending a little money now is an investment that will help my business in the long run and stand me apart from those who don’t think it’s important.
So, there are just a few considerations when it comes to sourcing pics for your website. If you could give just one tip about creating images what would it be? Let me know in the comments below, I’d love to hear from you.