One of the most common questions I get asked when it comes to SEO is:
What can I do to get found on Google?
I would love to answer ‘How long is a piece of string?’ as there really is no ONE answer to that question. But there is a tool that if used correctly can immediately boost your visibility on Google.
GOOGLE BUSINESS PROFILE
Now, you may have heard of Google My Business (now renamed to Google Business Profile) and even listed your business there, but chances are you are not making the most of this powerful free resource.
So, first things first. If you don’t already have a Google Business Profile Listing – GET ONE HERE!
They are free to apply for, you just have to confirm that you are at the address where you say you are. This is usually done via postcard that Google will send to you in the mail. Verify using the code and you’re set to go.
Once you have verified that your business is at your address, it’s time to ensure that you set up your account correctly.
LOCATION OR SERVICE AREA
It is really important that Google Business Profile lists your business correctly. If you work from home but visit customers (e.g. heating engineer, locksmith, gardener, etc) setting a service area rather than a single location for your business is vital. You want to ensure that people can find you and know the areas that you service.
Ensure that you fill in all the relevant details about your business including office hours, your website, your products (if you have them) and your services. The more information you can include here the better. Remember, not everyone has social media so you need to use your listing to advertise your business as fully as possible.
Top Tip: Don’t simply copy and paste details from your website. Write unique content for Google Business Profile and for any other listing on the internet – search engines hate duplicates!
Spend some time uploading your company logo, cover image and some images of your brand. It is important to make your brand consistent across the web.
WHAT TO DO NEXT
Now, this is where most people stop. They believe that simply adding a listing to Google Business Profile is sufficient to be found. While it is better than nothing, you can really ensure that you are the first person someone calls when they need you by doing the following…
REGULARLY ADD POSTS & PHOTOS
Just like a social network, Google Business Profile allows you to add Posts and Photos to your profile and encourages you to do so. In fact, Google estimates that businesses with photos receive ten times more visits than those without.
However, unlike social media, users do not need an account to see your listing, so adding regular posts (one a week is ideal) is a great way to reach those who detest social platforms.
ADD PRODUCTS & SERVICES
You can add listings for your individual products and services to Google Business Profile and include prices (either exact or in a price range). Not only does this help with transparency from a business point of view, it also weeds out those prospective customers who may already have a price in mind that you don’t match.
When describing your business in the general section or adding posts, ensure that you use the keywords and phrases that you would like to be found for. This ensures that people searching for those keywords in your area find you more easily.
It’s no good having all your reviews stuck on Facebook if people can’t see them. So, actively ask your customers for a Google Business Profile review. You can share the link straight from your dashboard on both PC and mobile and the more reviews you have, the higher your listing will appear on Google Maps.
GET IN THE 3 PACK
The Google 3 Pack is the Top 3 listings that appear for a local business search on Google Maps. This is ultimately where you want your business to appear.
As you can see below, Web Goddess currently sits at the top of that 3 Pack when you search for Web Design Uttoxeter. Not only that but with 20 reviews AND actual links to my website (unlike one of the web design listings below) I am more likely to receive clicks through to my listing and website.
This is the whole point of listing your business on Google Business Profile – to make it easier for people to find you. And when people can find you and they visit your website, you are improving your ranking through more visits, longer visitor time spent on your site and appearing for more relevant keywords.
It’s a Win-Win-Win!!
If you need help with your Google Business Profile, check out the Web Goddess Academy, my monthly membership for newbie entrepreneurs and small businesses to help you get ahead online.