Does My Business Really Need a Website?

Web Goddess Blog

OK, so as I’m a Web Designer you would be right in thinking that I believe that every business needs a website. Duh!

To be honest, I am actually amazed when people I meet ask me if they need a website at all. I guess I just figure that everyone accepts that they do – but that’s clearly not the case.

Yes, you can run your business just on social media, but for how long?

A website is a key marketing component that can’t always be measured by SEO or instant sales conversions. So, if you’ve already got one and don’t think it’s working for you, then this post may help you realise just how much your website is doing for you too.

So, here are my Top 5 Reasons your business needs a website:

 

#1 – YOU ARE WHO YOU SAY YOU ARE

Let’s put it this way, if I can’t find a website for a company I’m looking to work with, or to do work for me, then I usually don’t bother going any further. The website doesn’t even need to be fantastic. It just needs to tell me that the business is what it says it is. I go for honesty and the more detail the better. Links to social media are good too as it shows they are interested in communicating in real-time. It really frustrates me when I know a business can’t be bothered to have even a basic site.

 

#2 – 24/7 VISIBILITYWebsites promote you 24/7: No employee will do that - Paul Cookson

People surf the web at all hours. You never know when you customers are going to be online. What about shift-workers or insomniacs? Getting your message out 24/7 is one of the most powerful tools your business has if you use it correctly.

 

#3 – OWNERSHIP

Remember the great Facebook outage of 2021?? Social media is great but if a platform goes down, goes bust or changes its algorithm so no one sees your stuff anymore then you can’t do anything about it.

Your website is YOURS. You own it. You make the decisions you want to make about what it includes. Your website is your hub for all online interaction so it doesn’t matter what the next big platform is – you’ll have content to share with it.

Case Study: Mrs I.T. Fix IT

Debbie of Mrs I.T. Fix IT set up her own business in 2021. She started with the usual route of setting up on Facebook and was actually advised by her business mentor that having a website was ‘old fashioned’ and not required in today’s business world! I kid you not…
However, when she hosted a few talks with her target audience to speak about her services they all asked for her website address. It turns out that they didn’t use social media and therefore couldn’t connect with her online without one. This was the moment she realised that a website was definitely a wise business investment.

#4 – WEED OUT TIMEWASTERS

The best part about having your own website? You get to share the stuff that’s most important to you. Swear if you want to, use bright colours, share your personality. All of this gives your clients an insight into who you are and helps you weed out those who don’t. You may think that this cuts off your supply of potential clients but it is actually the opposite. If you create a website that you are proud of and it turns someone off then that’s great. You don’t need to waste time on people who don’t fit with you. Better to find out upfront than to be 3 months into a business relationship and find out that you really don’t jell.

 

#5 – IT GIVES YOU AN EDGE

There are plenty of businesses out there that still don’t have a website – and those that do but haven’t updated it for donkeys years. They don’t think it’s important or they are still living in the age of the Yellow Pages. Move with the times and get ahead of others in your industry. Create a website that people want to visit. If two businesses are up for a job and one doesn’t have a site or their site isn’t great then they are more likely to be dismissed without even knowing it. Your website gives you an edge that you may never really fully measure.

So, are you convinced yet? If you don’t have a website yet then please look at getting one with urgency if you want your business to succeed. And give me a yell if you would like some obligation free advice on the best way forward for you.

Web Goddess

 

 

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