How to find your Business Niche – and why it’s important

How to find your Business Niche – and why it’s important

When you first start a business, it’s important to find your business niche rather than trying to sell your product or service to everyone. Unfortunately, it can be the part of your business strategy that gets lost in the excitement of starting something new and a wish to be of service to the whole world.

But remember,

When you sell to everyone, you’re selling to no-one!

So it is super important to spend some time getting clear on who your target market is to ensure that all of your hard work doesn’t go to waste. It’s also a great idea to review your business niche regularly.

Why is it important?

Your business needs to fit with your vision – who you are, what you believe in, and your WHY (check out my last blog post on that if you missed it). Because if you are trying to be everything to everyone, you lose the essence of individuality – what makes your business unique.

When you focus on your specific message it actually helps you attract the RIGHT clients to your business; rather than those who really are not a good fit in the first place. We’ll talk more about those people in a bit.

It also means that it becomes super easy to create content for your website and social media because you have a FOCUS. Your message is not distracted trying to solve everyone’s problems – just those you are best at.

“If everybody is doing it one way, there’s a good chance you can find your niche by going exactly in the opposite direction.” – SAM Walton

So, how do you find your Business niche in the first place?

The best way to find your niche is to answer these two questions:

  1. What problems do you solve for people?
  2. What do clients tell you your superpower is?

Now, these are hopefully the same or similar to each other, and if they differ greatly then that’s also something to look into in more detail.  You see, you need to be clear on what you offer and ASK your clients what they think too. Feedback is super important when figuring out what your niche is (and it may not be what you think it is!).

“You gotta keep trying to find your niche and trying to fit into whatever slot that’s left for you or to make one of your own.” – Dolly Parton

It is also important that when you are writing down your niche offering that you think about the kinds of clients you really want to work with. What are their characteristics? What makes them special? What does your ideal client look like?

For me, my ideal client is a purpose-driven microbusiness (1-3 people) with a passion for learning new skills. They need to be accountable for their own success and able to communicate honestly. And finally, they need to value their own time – and mine!

Knowing just those few points helps me weed out those businesses that just aren’t a good fit for me in the first place – the people I know I will resent if I feel like I have to take them on as clients. I need to add here that it doesn’t make them bad or wrong in any way – just not right for me and my business so that I do my best work!


What if someone isn’t in your niche, but still wants to work with you?

It’s a fact of running your business that not everyone will be in your niche (that’s why it’s called a niche in the first place), so the answer to this question depends on YOU and the individual circumstances of each client.

The first example is someone who isn’t in your niche, but aspires to be. Perhaps they don’t have the budget to work with you but do have the drive and passion and are otherwise a good fit. It’s then up to you to decide whether you give them a payment plan or some other deal to work with them that they can afford. Don’t ever feel obligated to do this though as that’s not a great business model. These kinds of relationships have to work BOTH WAYS to provide value.

The second example is someone who desperately wants to work with you but really doesn’t fit with you for any number of reasons (budget, values, location, etc.).  This one you just have to get used to saying ‘NO’ to. It’s your business after all and you have the right to run it your way. However, in these situations, instead of just saying no, I always try and offer another solution – another person who WOULD be a great fit for them. Even if that person is in the same industry as me! Yes, I do send clients to other web designers when their skills set is better aligned than mine.

And this is where business networking comes in. Knowing and trusting professionals both in different industries and those aligned to your own is really important. It allows you to have a network of people who you can recommend. Not only does it help the other business, but it also makes you look professional and considerate – and memorable!

There really is enough business to go around!

“I’m always aware of who my core audiences are and I serve that niche.” – Edward Burns 


Another benefit of saying no to clients who just don’t fit your business niche is that you are sending an energetic message to the universe to say ‘this person is not the right fit for me’. In my experience, that always leads to being approached by someone who IS a fit for my services. Call it the Law of Attraction, synchronicity, magic or just plain luck, I don’t really care. I just know it works!

The more clear you are on your ideal client, the more focused you are on serving them, the more energy you send to the universe affirming that and attracting more of the same. Try it – it really does work!


In Summary

It’s important find your business niche and play to your strengths so you attract the right clients for you. It takes practice, a bit of soul searching and some tweaking of your requirements along the way but it holds the key to ensuring that your business not only survives, but thrives.

Because let’s face it, if you love what you do it will shine through in all that you provide for your ideal clients.

Web Goddess



This blog was taken from this episode on my Podcast and you can listen in to that and follow me for more business and tech tips here:

Your Business will Benefit if you Start with Why

Your Business will Benefit if you Start with Why

You may find this hard to believe, but having a ‘bad’ or ‘cheap’ website is NOT what’s holding you back from having a successful business – although I do love a website that showcases all that you are. The fact is, you have to start way back before you even looked at getting online – you need to START WITH WHY.

This is the point to tell you that if you’ve never watched Simon Sinek’s TED Talk on this exact topic – WATCH IT NOW! His talk is now over 11 years old and has evolved into a HUGE movement of people looking for more than just going to work because they have to. It has spawned multiple books (like Start with Why and Leaders Eat Last: Why Some Teams Pull Together and Others Don’t), courses, and even qualifications.


When you start with why you not only have more to hang your hat on than ‘just a job’ but you tap into something deeper within your ideal clients too. As Simon says:

“People don’t buy what you do; they buy why you do it.” – Simon Sinek

This distinction is important because it explains why there can be multiple people all doing the same thing, but one is more successful than the others.

They understand their WHY. They have a deeper purpose to their work than just making money – instead, they make money whilst doing what they love.


The best way to find your “why” is to look back at why you started doing what you’re doing in the first place.

What is the difference you wanted to make?

I’m betting you had a big picture of the problems you could solve for people?! You wanted to make what you do matter and make a difference – right? So, think back to what that reason was.

For me, that start was a deep loathing of so-called website ‘professionals’ who spouted technical terms at their clients in an effort to keep them in the dark and make designing websites and SEO a mystical art that they couldn’t possibly understand. That ‘why’ still underpins everything that I do and a lot of my work still comes in the form of website rescues.

If you’re having trouble with this step then Simon has a second book called Find Your Why that I can also highly recommend if you prefer a step-by-step guide to this process.


Once you have your ‘why’ you can then start to build your message around it. Make sure that you convey your own why online and in person. Tell people why you love what you do and the difference you make – not what you do!

I have a wonderful networking colleague who works in IT security – I know, it sounds super-boring but is an essential service for businesses. When you actually speak to him, he almost lights up when he tells you about how he helps people understand technology and keep their families safe online. This is a far better selling point than telling someone you sell anti-virus software!

“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” – SIMON SINEK

Your why is what will set you apart and attract the right clients to your business.


When you’ve been working with your ‘why’ for a while, it can be really easy to get sidetracked and forget why you started your business in the first place. So, regularly coming back to your reason for doing what you do will help ensure you’re still providing the right services.

It’s important to circle back to your ‘why’ regularly at least once a year, if not more, and tweak it too. Things change, you grow and your original purpose may also have changed. It’s not only OK to change too – but imperative if your business is going to thrive.

Just don’t forget your purpose in the process!

Web Goddess



Note: this post contains affiliate links and I may receive a commission when you click one of these and make a purchase. However, as with everything I recommend it’s because I love these books and refer to them regularly!

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10 Reasons to use Canva – UPDATED

10 Reasons to use Canva – UPDATED

I simply love technology! The amazing things we can now do with the click of a button still amazes me and graphic design is one of those areas that has long been only available to professionals. BUT, with online services such as Canva, all that has changed.

Now, before you pop me a nasty email telling me that graphic designers are awesome please note that I love them and direct clients to them when they are needed. They can create designs that I would never conceive and have creativity and skill that can never be replaced. But let’s face it, no-one is going to continually hire a professional every time they want to create a social media graphic – so I believe there is room in this world for BOTH.

With that said, here are my 10 reasons (plus 1 extra) why you should give Canva a go…

#1 It’s easy to use

Before I discovered Canva, creating images for my social media posts and websites could be a long and drawn-out process. You either needed specialist software or the online interface was slow and difficult to use.

Canva changed all of that! Their user interface is drag-and-drop and there are so many templates for you to use that you can create a gorgeous image in just minutes. Whether it’s for social media, a poster, invitation or even business cards – simplicity and speed are second-to-none.

#2 Image Library

With the free version of Canva you have access to 200,000 royalty-free images to use in your designs and that increases to over 2 million with Canva Pro. You can use the inbuilt search feature to find the perfect image for your design or upload your own images to create something completely bespoke.

#3 Awesome Templates

No matter what type of graphic you are creating, Canva has a template already set up for it. Instagram, Twitter, Facebook or Pinterest graphics? And, that list is growing just as quickly as the online world. You can create a post with the ideal dimensions in one click right from your homepage. And if you have the Pro version, you can even resize a design to another template instantly. It saves hours of work and is great for all types of social media campaigns you may wish to run across multiple platforms.

#4 Fonts Galore

The free version of Canva offers you a large range of fonts that you can use to personalise your designs. If you upgrade to Pro, you get an extra 500+ exclusive fonts AND you can upload your own and save them within your Brand Kit to access for all of your designs.

#5 Brand Kit

This is a feature of the Pro version and definitely one I am pleased that I have. Here you can upload your company logos, fonts and colour palettes so that they are always on hand when you create a new graphic. My palette for this website is pretty simple, but it still makes it quicker to find the right teal colour by having it at hand…

And, because you can have more that one palette, I also use this if I’m doing a large website job for a client that requires imagery so I don’t have to go searching around and manually add their details each time I need to creat something.

#6 Store your designs in Folders

This is another Canva Pro option and one that I love. I can create folders for my own work and a new folder for each of my clients. As I can create up to 100 images a week sometimes, being able to sort these and find them easily makes my job just SO much easier!

#7 Design School

A resource open to all Canva users, Design School is a series of video courses on everything from graphic design basics to branding your business. There are also short challenge videos and quick tip videos to make sure you are getting the most out of this online tool.

#8 Animations & GIFs

You can now create animated images, videos and GIFs! I simply love this and created a simple animation for my Facebook page – so much fun to do and it creates interest in a way that static images simply can’t do…

#9 Collaboration Tools

As a Canva Pro user you can add Team Members to your account and share specific designs and folders with them. This is great if you are working with a group or collaborating on designs within a business. It may not be something that everyone needs, but to have it as an option for future work is worth remembering.

#10 Transparent Backgrounds

Hate the white background that appears around each of your designs when you create a graphic? Again, Canva Pro allows you to remove the background and save your design as a transparent PNG file. This automatically removes any sections of your design that are colourless (basically the background if you haven’t used an image or a colour) so they show up on your website or over other designs without the annoying white area showing. Cool huh?!


Since I first wrote this blog post, Canva have added and continue to add amazing new features – like the ability to remove the background from photographs with one click if you have Canva Pro. Yes, you can now upload your images with crappy backgrounds, and in one click Canva will remove them from the image. 

With all of these reasons to give Canva a go, it only remains to say that every single graphic that I create for my own website and my clients is done in Canva Pro – my job would be A LOT more difficult without it!

Web Goddess


Note: this post contains affiliate links to Canva Pro and I may receive a commission when you click one of these and make a purchase. However, as with everything I recommend this does not impact my review of this product. My 10 reasons listed above are based on my own continued use of this product and this post is written to help you make the best decision for your own business.

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Aussie Rules & Decision Making – Web Goddess on the Commercially Sassy Podcast

Aussie Rules & Decision Making – Web Goddess on the Commercially Sassy Podcast

I recently had the honour of joining Kirsty Carr on her Commercially Sassy Podcast. We discussed the process of decision making in small business and how to tackle those times when you feel like you are overwhelmed with choice or change.

If you have trouble making decisions and just want some down-to-earth advice, then it’s really worth a listen. 

AND I am thrilled to say that I managed to not drop the F-bomb once!

Web Goddess

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There is No Magic SEO Bullet

There is No Magic SEO Bullet

Sorry, I hate to burst your online bubble, but there is no magic bullet for improving your website SEO and getting you to the top spot on Google. There is no ‘trade secret’ and no way of paying someone to simply bump you up there in one day, or even one month.

Whilst I have not doubt that spending £500+ a month on an SEO service will see you rank higher and may even lead to some extra business (let’s hope it does), most small businesses simply don’t have that cash to throw at SEO. And even if you do pay for that service, do you actually know what your money is being spent on? I’m guessing the sales pitch was all a little vague…

How do I know that? Well, because I get pitched to all the time and so do my clients. No wonder it’s confusing.

You see, SEO is a really hot buzz word in the world of websites and online sales and ‘Experts’ are popping up all over the place. Why? Because everyone wants to be seen – why else would you have a website – and everyone has heard that SEO is the only way to go about it.

In a recent post I busted 5 SEO Myths and upset some of these ‘Experts’ charging HUGE amounts for SEO services in the process. I also took some of their prospective clients. Sorry, not sorry…

That’s all well and good you say, so what am I meant to do instead?


What’s the solution?

You need to get your business name out there and let people know what you do, but here’s the thing:

“Google only loves you when everyone else loves you first.” – Wendy Piersall

Well said Wendy. Getting your name out there (in terms of backlinks from other sites, on social media and within your physical networks) leads to more site visitors and that makes Google sit up and notice.

So here are 3 things you can do to improve your business:



If you aren’t clear and focused about what you offer, how is anyone going to buy into what you offer too?

Get clear on what it is that you are actually selling so that when visitors find your website they are compelled to buy from you.

It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

Spend time creating a kick-ass strategy that converts visitors into customers. Create offers, opt-ins and deals they can’t refuse. Allocate time and money to this rather than just SEO and you’ll see results that SEO alone can’t replicate.



Then, talk to anyone and everyone who will listen to what you have to say.

  • Shout about what you do on social media
  • Join an awesome business network and turn up regularly
  • Share your expertise in online groups
  • Write blog posts about what you know
  • Do a great job for the customers you already have and ask for reviews
  • Tell your friends about your business

If you’re not shouting about your business, then you can’t expect anyone else to. Get out there and get seen.


3. Measure your impact

Do you actually know how your website is already performing? If you don’t then how do you know if the money or time you are spending on SEO or promotion are actually working in the first place?

“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” – Stoney deGeyter

Get involved. Learn what your metrics are actually telling you and keep working on your site. You have to know what’s working and what’s not in terms of all aspects of your business and SEO is no different.

Remember, there is no magic bullet to SEO, but with some SMART goals and smart thinking you can have a successful business both online and offline.

Web Goddess

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3 Eco-Friendly Tech Ideas for your Business

3 Eco-Friendly Tech Ideas for your Business

Being more eco-friendly in your business with Web Goddess Uttoxeter

I recently posted about The Ethical Move, a movement dedicated to changing the way we sell. And this post carries on from that because I don’t believe that running a business, especially a tech business, means it can’t be eco-friendly.

I am lucky enough to work from home too, so commuting (even when we’re not in a pandemic) is pretty limited. However, there are always things we can do and I am constantly trying to improve my own carbon footprint as an individual as well as within my business.

So, here are my Top 3 tech-inspired eco-friendly tips to help you Reduce, Reuse and Recycle in your business.

Eco Tip 1 – Swap Paper for a Rocketbook

This beauty has changed my note-taking habits completely! The Rocketbook combines traditional pen to paper writing with the ability to scan and save your work straight to a variety of online spaces – and then wipes clean for reuse! You can find them on Amazon here in the UK and I love mine to bits.

I must admit that this took a bit of getting used to, both in terms of the feel of the paper and the way you can use it, but now I waste so much less paper. I’ve set mine up to send notes either to my email, OneNote or OneDrive, depending on what I’ve written and you have 7 storage options. Being able to wipe clean the pages once I’ve finished gives me a great sense of satisfaction too, without the fear that I’ve missed something!

Eco-friendly Rocketbook

Eco Tip 2 – Get one Business Card

I came across Profyle Card on Instagram and was really impressed with the idea. Instead of handing out hundreds of business cards, you just have one that you can tap onto someone’s phone at a meeting or networking event and it automatically sends all of your contact details to them.

At the moment there are a couple of colour options and for larger businesses you can order branded cards, but this is not possible for smaller companies just yet. However, I have been in contact with the guys at Profyle Card and they are working on a way of offering branded cards for smaller businesses too.

Profyle Card - eco-friendly business card solution

Get 10% off your own Profyle Card until 31 March 2021 using code WEBGODDESS10

Eco Tip 3 – Donate Old Tech

This final tip can help your small business be eco-friendly and help someone in need. When you upgrade the technology within your business, why not donate the old tech to a local charity such as The Restart Project or a local school?

Especially during the current pandemic, there are thousands of children who need access to technology in order to keep up with their school work. So why not see if your old tech is suitable for this.

Recycle your old tech and be eco-friendly in your business

So, there you have it – 3 quick and easy solutions to look at as part of a larger commitment to becoming an eco-friendly business.

I’m still exploring and adding to the ways in which I can make my business more sustainable and look forward to seeing just how much I can achieve this year to make my business carbon neutral.

Web Goddess


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