1. Create a Business Page – I am still completely surprised at how many people I see creating personal profile pages for their business and asking people to become their friends. This is neither professional nor good practice so if you haven’t created a business page yet – then JUST DO IT!! If you need more reason then check out this post on Entrepreneur as they explain it all much more succinctly than I would.
2. Post Consistently – once you have your page up and running, post to it often. If you miss even a few days, your reach goes down enormously and you just won’t appear in your fan’s timeline. It’s that simple. If you have trouble remembering to post all the time then I recommend using the built in scheduler within Facebook. Instead of clicking ‘post’ when you have created an item, click eht drop down next to it and select ‘Schedule’. That way you can plan a whole week or month of posts in one sitting. I use it to plan posts for a month at a time and then pop in and out to add ‘live’ posts now and again too.
3. Vary your Updates – posting the same things over and over again is not only boring, but your followers will quickly tire of it and either unlike your page or simply block your posts. I know one business that posts the exact same text every Friday and it just shows no imagination or social interaction. Use photos, quotes, videos and text and share posts from other pages that interest you. And if you are just posting sales information all the time, stop doing that too. The general rule is 80/20 – 80% non-sales and 20% sales.
4. Convert your Likes – if your page has thousands of likes that’s great! But if none of those fans are converting to customers at some stage then all the fans in the world aren’t helping you sell anything or get more business. Although the idea of a page can be to interact with people, you also need to convert people to buyers once they trust you and your product/service and this can be done through surveys (to collect email addresses), promotions, highlighting products or by offering special deals only for followers.
5. Communicate with your Followers – it’s called ‘social’ media for a reason! If someone messages you through your Page, comments on a post or asks a question, get back to them as soon as you can. No need to post at 1am but if you ignore your followers you risk losing them. The whole idea behind having a business page is to let your fans interact with your business in a different and more casual way than they would with your website – and this has to be a two way street.
6. Create an Awesome Cover Photo – you are selling your business after all, so please take the time to make a great cover photo. Cover photo dimensions are currently 851px x 312px and you can create great cover photos in your own image software or online at Canva (FOR FREE) and upload them to your page. It is also a good idea to change your cover photo about once a month to match your promotions, special days of the year or just to showcase new products or services.
7. Follow other Pages – it’s a great idea to follow other pages on Facebook to see what they post and to get ideas for your own page. Try to spread your net as wide as you can and don’t just follow similar pages to your own. You never know, you might just find some amazing information on a page that is completely different than yours.
8. Check your Insights – this may seem like the boring bit, and to many people it is. But without checking your page insights it is almost impossible to work out which of your posts have been the most engaging and which posts to promote as adverts (yes, I do advocate using Facebook adverts as free only goes so far). If you find that your image posts do better than your text or link posts, then make sure that your posting strategy includes more images.
9. Ask Questions – not only are these a great way of getting feedback, but they allow your fans to interact with you and feel that their answers are important to you and your business. Asking for one or two word answers often work best as people generally don’t have time to type long comments.
10. Chill Out – the whole idea of a Facebook page as far as I am concerned is to allow followers to get to know the human side of a business. It doesn’t mean you have to share your life story, but you should show a more relaxed side and really interact with your followers as often as you can. A sense of humour is very important!!!
This quick list is just the tip of the Facebook pages iceberg and I hope it helps you create and use your pages to improve your business. If you’d like to connect with me on Facebook then pop on over to my Web Goddess Page and say hello!