This is the question I get asked most often by clients and is usually followed by statements such as:
“I have nothing to write”
“Why would anyone be interested in me”
“I can’t write 1,000 words every week!”
“It’s all too complicated”
The list goes on and on and all of these statements have one thing in common – FEAR! They are excuses to ignore the amazing impact that regular blogging can have on your business – and also on you.
Oh, and this isn’t a guide to which blogging platform to use. There are so many of them out there – from WordPress to eBlogger to Medium or even one that’s included with your template website. Here’s a great list of the Top 10 platforms for 2018 if you need help choosing. Once you’re all set up on the tech side, then read the practical soft-skills guide below to getting over that initial paralysis and putting your words out there into the digi-verse!
Step 1 – Decide You Can
I’m not being flippant here – this is simply a reminder that you can do this! Take a deep breath and remember that you have just as much right to share your opinion as anyone else. In fact, you may just be the voice that the world is waiting for. Unless you start, you’ll never know! Once you’ve overcome this initial obstacle the rest of the process actually becomes much easier.
Step 2 – Write Everything Down
I take a notebook with me everywhere I go and jot down interesting thoughts, conversations and questions all the time. You could use your phone or tablet too if you prefer. You’ll be surprised just how many thoughts you have during the day that can be transformed into blog posts with very little work. Inspiration usually hits when you’re not at your desk so don’t sit there waiting for it.
Step 3 – Start Writing
Make time to write a blog post based on your notes. Start with one post and build from there.
“Writing is an exploration. You start from nothing and learn as you go” – E.L. Doctorow
Don’t concern yourself too much with how many words you’ve written as it can put you off if you think you’ve got too few. Those articles telling you that the ‘ideal’ blog post contains 1,200 words are not helpful here. Any length is better than none and sometimes a quick short post can say it all. Like this post by my friend Liz Abram. It’s under 200 words but wonderfully written and gained good traction for her on social media.
Step 4 – Create Structure
Every blog post needs editing. Writing everything in one long paragraph isn’t going to inspire readers to stick around. Think of breaking your post down into sections using sub-headings (like I’m doing here). Short digestible chunks are what you’re aiming for. Use the built-in Heading styles in your builder to differentiate between levels and use bullet points or numbering if appropriate.
Step 5 – Add Links
Linking to other posts you’ve written and to external websites helps boost the SEO performance of your blog post. It also helps show your readers that you have researched your topic and can point them in the right direction if you’re not covering something they should also know. At least one internal link (your site) and one external link (another site) is a good start.
Images break up your text and bring more interest to your post – as long as they are relevant. I recommend using your own images where possible but if you use the work of others always credit the original source either in a caption or by linking to the original source. I use Canva to create my own images (like this one) and recommend Pixabay for royalty-free images if you really need to go there.
Step 7 – Publish It!
I know people who have hundreds of draft posts ready to go but don’t have the courage to press ‘Publish’. Remember that your writing will improve and change over time. You are writing from your current perspective so be brave and let the world see it. It’s actually good to look back at earlier posts and see just how much your style has changed over the months and years.
Step 8 – Share It
Let people know it’s there. Share your blog post on social media. The image you use for your post will be really important here as this will encourage people to find out more and actually click through to the post. If your post contains evergreen content (content that doesn’t go out of date) make sure you share it more than once. Add it to your social media calendar to share again in the future. There is no use writing new content daily when you will be building a library of content to repost.
So, that’s it! My step-by-step guide to taking that first step to having a blog. Consistency really is key so I encourage you to set yourself a goal of regular writing – be that once a month or once a day – and try to stick with it.
P.S. – If you’d like to grab a copy of my ‘Evolution of a Blog Post’ printable, then sign up for my monthly newsletter below. It’s the quickest way to stay informed of new posts and every so often you can also win some 1:1 digital time with me…