How Artificial Intelligence Will Transform SEO For Small Business Websites

Web Goddess Blog

by | 11 May 2023 | SEO Tips

Unless you have been living completely offline and out in the wilderness somewhere, you will have heard of Artificial Intelligence (AI). It’s most definitely the buzz in the tech world right now with Google and Microsoft competing to develop the best AI out there.

But as a small business owner, how will artificial intelligence really affect you? And, is there anything you can do right now to ensure that your business website stays ahead of your competitors?

Let’s find out…

Did you know that around 75% of website credibility comes from design?

What is Artificial Intelligence?

Artificial intelligence is the development of computer systems that can perform tasks that typically require human intelligence. In terms of search engine optimisation (SEO), AI algorithms are designed to analyse and interpret vast amounts of data to deliver more relevant and personalised search results.

AI is a tool. The choice about how it gets deployed is ours. – Oren Etzioni

AI allows search engines to better understand and interpret user intent, it’s our choice if we use it for good or not!

The Impact of AI on SEO

For the sake of this post, let’s assume we are going to use artificial intelligence for the good of our businesses! If so, here are four areas that artificial intelligence will impact SEO that you need to be aware of:

1. Enhanced User Experience (UX)

AI-powered algorithms can now measure user engagement metrics such as click-through rates (CTRs), bounce rates, and time spent on a page. In turn, search engines use these metrics to assess the relevance and quality of a website.

Therefore, it is crucial for your business to focus on creating user-friendly websites that load quickly, provide valuable content, and offer an engaging experience. 

2. Voice Search Improvements

Do you remember the battles trying to get your voice recognition to actually recognise your accent and tone?

AI algorithms play a vital role in converting spoken queries into text and delivering relevant responses.

To make the most of voice search improvements, focus on using conversational phrases and long-tail keywords to increase your chances of appearing in voice search results.

3. Personalised Search Results

We’ve all seen targeted ads and recommendations on our Google feed – you know the ones that pop up just after you’ve searched for something online? It is AI that enables search engines to understand user preferences and deliver these more personalised search results.

As a small business, this can help you provide a better online experience and by creating high-quality content that targets your ideal customer you can improve your visibility in search results and beat the competition.

4. Generating Relevant Content

Love it or hate it, AI-generated content is here to stay and whilst content creation can be automated to some extent there is still a need for human interaction in checking for quality, relevance and tone of voice.

There is real opportunity for those of us who run small businesses to leverage the power of AI tools for keyword research, content ideas and generating data-driven insights to improve our content strategy. Perfect when you don’t have a full team of professionals to do it for you!

How to Take Action

So how can you leverage the AI revolution to help with your SEO?

Here are five things you can do right NOW:

Focus on your Ideal Customers

Make sure you understand your target audience and what they are searching for. As a service-based business this may be looking at ‘pain points’ and crafting content that asnwers these. Now more than ever, content needs to provide value and avoid old practices like keyword stuffing. Writing just as you would speak in natural, conversational language is important.

Optimise your Website for Mobile

Your website needs to be mobile-friendly and load quickly. To be honest, this tip should be standard practice as mobile web browsing overtook desktop for the first time way back in 2016! Mobile optimisation is critical, as search engines prioritise mobile-friendly websites so we recommend using tools like Google’s PageSpeed Insights to identify areas for improvement.

Implement Structured Data Markup

Structured data markup helps search engines better understand your content. If you want your website to display location data, reviews, videos or images these are all examples of ‘rich snippets’ – a form of markup that many websites already use. This markup provides additional information about your website, improving its chances of appearing in enhanced search results. Google’s structured data markup generator can help you get started.

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Use AI-powered SEO Tools

Take advantage of existing AI SEO tools that can provide insights and recommendations for optimising your website. These can help you identify technical issues and conduct keyword research, and analyse user behavior. We love SE Ranking and use it with your client sites and our own, but you can also find many tools within your SEO plugins or features on your website to get you started.

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Optimise for Voice Search

You can get your site ready for voice search by making sure you write in natural conversational language that includes long-tailed keywords. Having a frequently asked questions page on your website to answer questions related to your industry will not only show expertise, but will allow you to use the FAQ structured data markup for the page which will help search engines find your content more readily. Writing a blog is also a smart option here!

In summary, artificial intelligence will continue to shape the future of SEO. If you run a small business you will need to adapt and embrace its potential eventually – so why not start now?

By understanding what AI can do and FOR your business and leveraging AI-powered tools, you can enhance your online visibility and stay ahead of the competition. This will not only help your rankings, but also provide a better user experience and that’s got to be a good thing, right?

“Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.” – Stewart Brand

And, if AI is all a little scary right now or you need some help implementing the tips in this blog, give us a call!

Web Goddess

 

 

 

Say hello to Holly Hinton aka the Web Goddess
About Holly

Holly Hinton started working with tech before PCs came with a mouse so she’s seen a technological revolution or two in her time. She loves embracing new technology such as artificial intelligence for the light side of the force and helping clients get to grips with the ever-changing world of tech. Connect with Holly on LinkedIn for honest advice and tips about how you can improve your SEO and get your small business seen online.

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