3 Reasons to Track your Competitors

Web Goddess Blog

by | 26 Mar 2022 | Business Tips, SEO Tips

Do you track your competitors?

This is a question we ask our clients when they approach us for SEO services and one that is invariably answered with a ‘No’. And whilst we don’t recommend disappearing down the rabbit hole by constantly comparing yourself to your competitors, we do recommend tracking how they are performing online.

So, why is tracking your competitors important for your business?

#1 You see the True Picture

We often get asked by clients how their competitors are doing, and more often than not the picture that they have painted of their competition is not the true story.

For example, you may be convinced that a rival business is performing much better than your own but when you actually do the research it turns out that their website is not doing as well as your own. This is important because if you know that your competitor is getting more business than you, they are obviously employing other sales and marketing tactics.

Seeing real data allows you to create strategies based on the true picture rather than a hunch.

 

#2 Helps you Discover your Target Audience

When you first start your business, you may be tempted to say that your customer is ‘everyone’. This not only leads to poor website copy, but also a lack of focus on your actual target market.

When you sell to everyone, you’re selling to no-one. 

It is really important to design your website and offerings around your target market or niche as this is what will set you apart in the marketplace. For example, I have a client who focuses on female  fitness for pregnancy, new mums and menopause. Her target market is specific and it helps set her apart from other personal trainers.

Tracking how your competitors target their niche can help you to understand how to target your own. Whilst your market may look slightly different, you can learn what works and what doesn’t by researching other businesses.

 

#3 You can Utilise the same Keywords

Being able to see what keywords your competitors are using to get found on Google gives you the opportunity to include those in your own website content to improve your visibility.

It’s important to use keywords that reflect your own unique business, but you may find that there are some phrases you have never thought about. This kind of research gives you the opportunity to improve your own content and perhaps write more – blogging is something that I recommend for almost all businesses (especially serviced-based ones) to help you get your message out there and improve your SEO along the way.

So, there you have it. 3 simple reasons why you should start tracking your competitors if you don’t already do so. 

And remember:

“Without data you’re just another person with an opinion.” – Edwards Deming, Statistician

Check out the tool we use to track competitors for our clients below and give us a shout if you need help with your SEO… 

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