For anyone with a product-based business, selling online is relatively straightforward. In fact it should easily cover the cost of maintaining a website in the first place. But for those running serviced-based businesses, recouping the cost of your website may seem impossible.
However, here are three easy and proven ways to ensure that not only does your website bring in more physical business, but that it pays for itself every single day…
If you run workshops, speaking events or courses, consider setting up an online booking system for these. People who would not otherwise email or call will often book online through your website. This is one of my favourite ways to book because it is instant and can be done at any time of day. Integrate your own calendar of events or use services such as Eventbrite or TicketSource to manage your bookings. For smaller events, you can simply add tickets to a shop on your website (such as on the Create platform). Sharing these through your social media channels will spread your message further still. For my own Digital Training I use a WordPress plugin called Events Manager Pro. It links directly with my Paypal account and allows me to track bookings straight through the site for both online and offline payments.
Become an Affiliate
Affiliate marketing is BIG BUSINESS! If you use a product or service and you love it, then why not consider becoming an affiliate for them. Every time someone clicks through your website to theirs and makes a purchase you get a small percentage of that sale. Each affiliate program is completely different and I would only ever recommend signing up for programs that you honestly believe. It’s your reputation on the line as much as theirs! I’m an affiliate for Create because I love their website builder and use it for lots of my clients and also for Danielle LaPorte as I LOVE her products. You can also find affiliate programs for many of the larger online retailers such as Amazon or you could think of setting up your own program for others to recommend your products and services!
Sell Digital Products
If you have a program or book that you can sell online as a digital product then this can also bring in a great residual income. It often requires very little effort (after you’ve created it of course!). Just be aware that if you are located in the UK and sell to a consumer in any other EU country, you will fall into the messy business of VAT-MOSS. Now I’m no expert on this at all so it’s worth checking out the HMRC Website and speaking to your accountant. It applies to supplying things like ebooks, templates, apps and purely online courses. You can get around this by selling through a third party that is already set up for VAT-MOSS such as Etsy. They collect the VAT and pay it for you. I actually run a hobby business completely set up with digital products and it’s definitely worth it.
Implementing just one of these ideas on your website can cover the annual cost of your site without costing you too much time or effort. And of course there are many, many more ways to leverage your website such as membership sites, creating a YouTube channel, creating apps and licensing your own programs – this list is just the tip of the online iceberg!