A Meta tag is a special HTML tag that provides extra information about a web page without affecting how the page is displayed. This information includes who created a page, what the page is about and important keywords that help people find your page among the hundreds of other pages on the inter-web. It is also important as it helps improve your SEO ranking, but remember to include those search terms and keywords in your front end text too as this helps your ranking too!
In most website builders you will have a section associated with each page that allows you to add your own Meta tags. On the create.net platform it looks something like this:
The <Title> Tag allows you to change the text that is shown in the title bar of the web browser and it is a good idea to use both your company name and a bit of information about the individual page itself. This will also appear above the website address when your page is included in search engine results.
Metatag Keywords are the words that you think searchers will type in to find your website and you can include many words separated by a comma (in create.net) but check your own builder for guidelines on entering these.
The Metatag Description tells the search engine what your site and page is about. Although not essential, they can be useful and I would always recommend typing a description of your page in for each one.
Once you have these all entered in to your site and it is published online, it is worth using an analytical tool such as Google Analytics to track your keywords and visitor numbers and keep an eye on how your keywords are performing. On other platforms, such as WordPress, you may need to install a separate SEO plugin to add metatags – but I’ll save that process for another post!