Christmas is a great time to connect with your customers and clients and is also an excuse to have a bit of fun!
So why not try one of these festive marketing tips:
#1 Surprise your VIPs
Give your top customers or clients a special Christmas surprise – whether that’s a free product or gift or simply a handwritten note to thank them for their custom over the year, your thoughtfulness and recognition of their loyalty will make them feel like they are important to your business and will keep them coming back. If you’re new in business then this list can simply be your most frequent interactors on social media or via email. Whoever they are, make sure they know you think they’re great.
#2 Run a Competition
We all love to win prizes – especially when there may be a festive treat involved! It doesn’t have to be big to spark people’s interest, but offering an entry into your Christmas prize draw if they sign up to your email newsletter or comment on a Facebook post can be a great way to get your customers interacting with you.
#3 Create an Online Prize Hunt
Another simple competition idea is to run an online treasure hunt to get people to interact with your website. You could ask people to find the plum pudding or the treats you have around the site and then email in with their answers. As long as people know what they are looking for then it can be great fun!
#4 Hold a Party
If you have a physical location then putting on a party for your clients or customers can be a great way to keep your business in their minds. This could be limited to your VIPs as another way of surprising them or you could invite everyone who signs up to your newsletter list or who has been a customer in the past year to come along. This very much depends on how many people you think will show up!
#5 Create a Survey
Surveys can be a great way to find out what you clients and customers really think of your business and if you team it up with the chance to win something then you are bound to get people to share their views with you. Think about what it is you want to know and use a free online survey creator such as Survey Monkey to collect the responses.
#6 Sing Silly Songs
One of the funniest things I’ve ever done is create a Halloween video with some colleagues over on JibJab. You simply upload your faces and paste them on the characters and you are all turned into characters on an e-card that often includes hilarious dancing. They also have Christmas ones as well so you and your colleagues can become elves, at least for a short while!
#7 Offer an Early Bird Discount
If you know that Christmas is going to be super busy for you, give an early-bird discount for sales or services in November and let your customers reap the rewards of getting their Christmas shopping done early. Not only do they grab a bargain, but you get more business and hopefully avoid at least some of the last minute shopping that happens. On that note, I actually received an email order at 9pm on Christmas Eve one year so you are not ever going to help everyone be more organised!!
#8 Sell Gift Vouchers
You may already be thinking of this for your VIPs but offering all of your clients gift vouchers is a really great way to say thank you for their loyalty over Christmas. Keep the validity short to ensure they use the voucher early in the new year and this can really be a great way to pump up your clientele in January and February. Customers tend to spend more than the value of the voucher and if they don’t use it at all it hasn’t cost you anything either so these really are a great way to celebrate at this time of year.
#9 Write a Christmas Email Series
Send out an email a day for the 12 Days of Christmas. This could each include a special offer valid for 24 hours only or offering special tips and advice over the festive season. Choose something that fits with your industry and have some fun with it.
#10 Send Custom Candy
Sweets and candy are always winners in my book, so why not create some custom candy with your business details on it, or simply a Christmas message. There are plenty of companies out there doing customised food including putting your logo onto m&ms!! Give these to customers in Christmas baubles or create your own crackers for a simple but memorable gift.
There are so many different ways to surprise your clients this Christmas so I urge you to make the effort and spread some festive cheer.