Love it or hate it, social media is here to stay. And if you run a business and don’t already have any social media presence then you are missing out on tens of thousands of prospective clients every single day. It’s just that simple.
There are 2.8 billion people on social media. 2.8. Billion. People. For a little perspective on how huge that number is, 2.8 billion is the total population of earth circa 1955. – tracx.com
Now that’s an amazing number of people accessing social media don’t you think?! You don’t even need to reach 0.0001% of them to still reach hundreds of thousands of people who may want to buy your stuff. I think that’s an amazing resource to tap into.
As if that wasn’t enough reason in itself to delve into the world of social media, then here are 10 other reasons why you really should take the leap for your business:
1. It’s FREE!
Yes, completely and utterly FREE. OK, so it will take you some time to get your content together and learn how to add it, and you can pay to boost your posts so more people get to see them, but honestly, compared to the paper-based advertising of old, social media is simply in a different league. And for new businesses and solopreneurs that’s got to be a huge selling point. In fact, using social media can actually reduce some of your other business costs such as advertising and recruiting as outlined in this post over on Business Woman Media.
2. Global Reach
For almost every business, having a global reach can really be a benefit. It’s great for connecting with potential customers, but even for a small or new business that works more locally, having the potential of connecting with like-minded individuals globally can really expand what your business does – and you never know where it may lead. I recently had a website enquiry from someone in New York who found me online! Whilst it turned out that I wasn’t the right fit for his business, it was great to think that my business is popping up on searches made over the pond.
3. Drives Traffic to your Website
It’s the whole point really. Social media helps people connect with you on a more social level before they decide whether or not to do business with you and then gives them a route to your website, thus bringing in more revenue in the long run – as long as your content is something they want more of!
4. Brand Recognition
With consistent branding across all of your digital assets, social media allows you to put your brand in front of potential customers in lots of different ways. I’m not talking about always selling because that’s just tacky, but writing blog posts and sharing graphics with your logo, strapline and colours really will leave an imprint that people will remember and start to associate with your company. It also builds brand loyalty and that’s super important if you want to keep customers coming back for more.
5. Build Relationships
Many businesses forget that social media is just that – SOCIAL – which means that a one-way stream of constant advertising seldom works. For social media to work for your business you have to build relationships. Join groups on Facebook and offer advice, join conversations on Twitter and voice your opinions, post photos on Instagram and share your world – all without selling your products and services at every single opportunity. The point here is to build a community who likes what you do, because they will then contact you to work with or pass on your details to someone else who needs your expertise.
6. Social Proof
This encompasses a whole lot more than just testimonials and feedback. Social proof is a huge decider when it comes to people buying your stuff. It’s online word-of-mouth and includes Reason #5 above as well as case studies and story telling. There’s a great article over at CXL with far more detail on this subject and I suggest you go and take a look – it’s really helped me (ah, more social proof – see what I did there?!).
7. Customer Service
Answering customer queries via social media is a great way of showing that you care. If those exchanges are public, they add to your social proof (Reason #6) and showing other potential customers that you deal with enquiries of any nature quickly and professionally.
8. Show Expertise
We’re back to social proof again here. You can show expertise in your industry by commenting on current events, news and trends and linking to blog posts that you’ve written either on your own site or on others. For example, here’s a post I wrote for the Knowledgebase over at Women in Rural Enterprise all about creating a business that is successful on your own terms. It’s linked to my mentoring and coaching business but also mentions Web Goddess.
9. Improved Search Rankings
The more time spent adding rich and interesting content to your social media efforts, the better you will find your search rankings. This is because your content brings new followers, who in turn click through to your website and thus improve your rankings.
10. It’s where your Customers are!!!
There is no longer any doubt that social media works. In 2016 80 percent of medium social media users (1-2 hours per day) made online purchases during the year with 79 percent and 78 percent of heavy and light users respectively making online purchases in the same period. This in contrast to 48 percent of non-social media users making online purchases in the same period (source). Your customers are scrolling through their social feeds looking for things to buy and if you’re not popping up in front of them then you’re missing out!
So with all of those reasons I hope you’ll agree that it’s a no-brainer for your business. It may seem like there is a lot of choice out there, but just take it one step at a time and remember:
“The secret of getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small manageable tasks, then starting on the first one.” – Mark Twain
P.S. If you’re new to working online or are simply struggling with your social media skills I can help. Check out my Digital Mentoring service for a little 1:1 help if you need it.
Check out this amazing infographic from the team over at tracx.com which gives you a fantastic idea of social media demographics at the beginning of 2017.
And here’s a great short infographic video from The Social Pro about why Social Media matters.