Avoiding Font Overload!

Fonts and typography have always been an important part of design and document production – from leaflets to magazines, from websites to posters. In fact, many of the typefaces we are familiar with can be traced back centuries such as Garamond (1490), Baskerville (1757) and Bodoni (1780). The typeface you use gives your written words their character and sets the tone of your message. I am a huge fan of using different…

Does Your Website Pay for Itself?

Does Your Website Pay for Itself?

For anyone with a product-based business, selling online is relatively straightforward and should easily cover the cost of maintaining a website in the first place. But for those running serviced-based businesses, recouping the cost of your website may seem impossible. However, here are three easy and proven ways to ensure that not only does your website bring in more physical business, but that it pays for itself every single day… Sell…

How Does Your Business Make You Feel??

Now, you might be thinking that this is a very strange question for me to be asking you, and to be honest I would have thought the same when I worked in a soul-less corporate job many years ago. But now that I have been self-employed for over 13 years this question is just as much a part of my business planning and measurement as my profits and customer testimonials.…

10 Great Xmas Marketing Ideas

Christmas is a great time to connect with your customers and clients and is also an excuse to have a bit of fun! So why not try one of these festive marketing tips: #1 SURPRISE YOUR VIPS Give your top customers or clients a special Christmas surprise – whether that’s a free product or gift or simply a handwritten note to thank them for their custom over the year, your…

Send Emails Your Clients Will Love

If you run a business, then as well as having a great website, you’ll also need a mailing list. But once you have one set up it can be difficult to know what to actually send in your emails and how often to send them. So, to give you a few ideas, here are my top tips for sending emails that your clients – and prospective clients – will love!…

Your Website Needs YOu

Your Website Needs You!

How often do you update your website?? Once a week, once a month, once a year – even less?! Remember that your website is open to the public 24/7 and so many people now make up their minds about your business, product or service based on your website and without even speaking to you! So, if you’re not updating your site regularly and it doesn’t reflect who you really are, then you are…

3 Simple Online Graphics Tools

We’ve all seen them – website after website sharing the same stock images over and over again. Why do they do it? Because it’s easy. Because they don’t care. Because they don’t think it matters. Because someone built the site for them and that’s what they use… There are tonnes of different reasons. But, here’s the thing – it doesn’t tell your clients who YOU are. It just sells them the…

Why Your Business Needs a Blog

Unless you’ve been living in a bunker, you’re probably aware of blogging but may not know why it is a great idea to write your own blog for your website. Blogging is basically just the practice of regularly sharing written information on your website that you think your clients, or prospective clients, would find useful. It allows you to use your own voice and lets people know that you really…

What Do Your Website Colours Say About You?

If you have ever studied colour in detail or know about colour psychology, then you will know that individual colours can evoke specific feelings and each colour has a different meaning. As a crystal therapist (yes, I’m a bit woo-woo) I use the colours in crystals to link to the chakras and colours are just as important within websites. There are many great sources for colour therapy and colour meanings online, but…

Top 10 Tips for using Facebook for Business

If you run a business and are not using social media, then you really are missing out on some great free exposure and a way to connect with your target audience in a more friendly and dynamic way than on a website.  My personal favourite is Facebook as I am really a visual person and love the way you can mix text, images and links and control what you see…